Posted by kim.
Feb
8
Posted by kim.
This month’s Commpose meetup will be packed with useful information, exercises, and our special guest speaker, DD Kullman. Come on out on February 16th from 6:00-8:00 over at Terralever for a night of copywriting!
Jan
30
Posted by kim.
This past month’s CopyChat was on proper dash usage. It turns out that there are three main dash styles: hyphens, en-dashes and em-dashes. Here is a quick rundown of how each is to be properly used…
Jan
29
Posted by kim.
I recently had an interesting discussion over Twitter that got me thinking. The gist of the conversation was that meticulously reviewing, rewriting, and editing your tweets defeats the purpose of utilizing a medium designed to allow you to communicate on the fly. Stated by Stephanie at Bold Avenue, “IMO pouring over Twitter all day making sure you craft perfect tweets is missing the point. But even with a quick glance before posting, Twitter is about being transparent + in the …
Jan
28
Posted by kim.
Next month, we’re proud to announce the well-respected and well-known, DD Kullman, will be our special guest speaker! Veteran copywriter and creative director, DD Kullman shares significant changes that have impacted the craft of copywriting, as well as predictions for its place in the future of media.
DD currently freelances for several local ad agencies, design firms and corporate clients, and teaches copywriting and scriptwriting to advertising and graphic design students as an adjunct faculty member of The Art Institute of …
Jan
12
Posted by kim.
This month’s meeting will feature a CopyChat by Melissa Balkon on proper dash usage, an exercise in simplifying your copy by James Archer, and a special guest presentation by Jeff Moriarty on Improv Writing.
Improv is a form of controlled chaos, and an excellent way to tap into spontaneity and creativity. This talk by Jeff will be an improvisational look at the techniques, games, and approaches of improv and how they can help in your writing.
So come on out January …
Dec
20
Posted by melissa.
Do you ever wish you knew the difference between a hyphen, en dash and em dash? What about how to properly use a colon? Now there is a great new way to learn about topics like these. With no further ado, we’d like to introduce CopyChat.
Dec
6
Posted by kim.
Come on out to Terralever in Tempe on December 15, 2009 at 6pm for a night of Copywriting Karaoke! Curious what the heck Copywriting Karaoke is? Well then just come on out and see. It’s much more fun than anything that could be described here.
Meetings are free and open to anyone and everyone — so feel bring to bring someone you think would be interested. Remember to bring specific writing dilemmas you’re facing and be prepared to discuss them with …
Dec
2
Posted by kim.
One of the hardest tasks a copywriter must do on a daily basis is write compelling, motivating copy that not only appeals to and motivates its readers, but also does so without being over their head or too jargon-filled. One of the easiest ways I’ve discovered to accomplish this task is to create a point of reference that you can use in almost every situation.
Nov
21
Posted by melissa.
I spoke at this past week’s Commpose meeting about using a chaotic form of brainstorming—something I refer to as “verbal sketching”—to help craft strong and persuasive self-promotional copy.
Coming from a design background, I know that designers always say that they are their own worst clients. It seems to me that the case is probably the same for writers.
Why is writing about yourself so hard to do?
Nov
16
Posted by kim.
I’m doing the unthinkable; I’m crowdsourcing the definition of copywriting! *GASP*
I have a definition I use on a pretty regular basis, but I’m worried I may not be doing it justice.
So I ask you, how would you define “copywriting” to someone who asked you the all-too-common question, “what the heck is copywriting, anyway?”
…and GO!
