Posted by Kim Stearns.
Nov
16
Posted by Kim Stearns.
How Would You Define Copywriting?
I’m doing the unthinkable; I’m crowdsourcing the definition of copywriting! *GASP*
I have a definition I use on a pretty regular basis, but I’m worried I may not be doing it justice.
So I ask you, how would you define “copywriting” to someone who asked you the all-too-common question, “what the heck is copywriting, anyway?”
…and GO!
There are 7 comments to this post.
Charlene McMurtrie had this to say,
Nov 16, 2009 @ 6:42 pm
This isn’t definitive, rather it’s more of an attempt to get at the essence of what copywriters do – and that is, we take complex marketing problems and turn them into simple, breakthrough and persuasive ideas that take the form of a variety of solutions from headlines for a print ad, scripts for radio and tv, copy for websites, etc., etc., etc.
James Archer had this to say,
Nov 21, 2009 @ 12:43 pm
I believe copywriting is just a modern interpretation of classic rhetoric, and still shares most of the basic principles. It’s communication in written form (sometimes written to be spoken) intended to persuade people and usually to encourage them to action.
kim had this to say,
Nov 25, 2009 @ 10:54 am
Here’s how I like to define it:
Written communication that inspires action
Lawrence had this to say,
Nov 25, 2009 @ 11:58 am
Writing that takes an idea and makes it saleable.
Jeff Moriarty had this to say,
Jan 18, 2010 @ 10:09 am
Very interesting – this is not how I would have defined Copywriting, so this helps with my plans for tomorrow. Looking forward to it, and getting a hunch I may learn more from all of you than you do from me!
kim had this to say,
Jan 18, 2010 @ 10:15 am
I’m curious how you would define copywriting now vs. after your presentation!
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Copywriting (short-answer): the writing of text content for the purpose of promoting a person, business, product or idea.
Can include taglines, content for marketing materials and campaigns, brochures, websites, sales letters, etc.