Comments on: How Would You Define Copywriting?

By: kim

kim — Mon, 18 Jan 2010 17:15:24 +0000

I’m curious how you would define copywriting now vs. after your presentation!

By: Jeff Moriarty

Jeff Moriarty — Mon, 18 Jan 2010 17:09:25 +0000

Very interesting – this is not how I would have defined Copywriting, so this helps with my plans for tomorrow. Looking forward to it, and getting a hunch I may learn more from all of you than you do from me!

By: Lawrence

Lawrence — Wed, 25 Nov 2009 18:58:04 +0000

Writing that takes an idea and makes it saleable.

By: kim

kim — Wed, 25 Nov 2009 17:54:35 +0000

Here’s how I like to define it:

Written communication that inspires action

By: James Archer

James Archer — Sat, 21 Nov 2009 19:43:36 +0000

I believe copywriting is just a modern interpretation of classic rhetoric, and still shares most of the basic principles. It’s communication in written form (sometimes written to be spoken) intended to persuade people and usually to encourage them to action.

By: Charlene McMurtrie

Charlene McMurtrie — Tue, 17 Nov 2009 01:42:16 +0000

This isn’t definitive, rather it’s more of an attempt to get at the essence of what copywriters do – and that is, we take complex marketing problems and turn them into simple, breakthrough and persuasive ideas that take the form of a variety of solutions from headlines for a print ad, scripts for radio and tv, copy for websites, etc., etc., etc.

By: Mike Jones

Mike Jones — Mon, 16 Nov 2009 18:23:48 +0000

Copywriting (short-answer): the writing of text content for the purpose of promoting a person, business, product or idea.

Can include taglines, content for marketing materials and campaigns, brochures, websites, sales letters, etc.