Posted by Kim Stearns.
Dec
2
Posted by Kim Stearns.
One of the hardest tasks a copywriter must do on a daily basis is write compelling, motivating copy that not only appeals to and motivates its readers, but also does so without being over their head or too jargon-filled. One of the easiest ways I’ve discovered to accomplish this task is to create a point of reference that you can use in almost every situation.
Nov
21
Posted by Melissa Balkon.
I spoke at this past week’s Commpose meeting about using a chaotic form of brainstorming—something I refer to as “verbal sketching”—to help craft strong and persuasive self-promotional copy.
Coming from a design background, I know that designers always say that they are their own worst clients. It seems to me that the case is probably the same for writers.
Why is writing about yourself so hard to do?
Nov
16
Posted by Kim Stearns.
I’m doing the unthinkable; I’m crowdsourcing the definition of copywriting! *GASP*
I have a definition I use on a pretty regular basis, but I’m worried I may not be doing it justice.
So I ask you, how would you define “copywriting” to someone who asked you the all-too-common question, “what the heck is copywriting, anyway?”
…and GO!
Nov
9
Posted by Kim Stearns.
We are excited to announce that this month’s meetup will be hosted by the wonderful offices of Terralever! Join us next Tuesday, November 17th at 6pm as Melissa Balkon leads a discussion on Using Constructive Chaos to Craft Captivating Copy for your Worst Client: Yourself. We will also be doing some copywriting exercises as well as going over the future of Commpose.
Food and beverages will be provided, so come on out with a pen, paper, and an eager ear.
Nov
5
Posted by Kim Stearns.
Today’s CopyLove goes to: Sunday Morning Drive! Our very own Commposer is a member of this band and drafted some killer copy to promote their upcoming CD release party.
Nov
4
Posted by Kim Stearns.
Today’s CopyLove goes to Crumpler for having fun with the naming and descriptions of an otherwise simple type of product: bags to hold your crap.
Nov
2
Posted by Kim Stearns.
Today’s CopyLove goes to Herbal Essences for witty product names and even wittier product descriptions.
Oct
30
Posted by Kim Stearns.
Today’s CopyLove goes to Editorial Emergency! A copywriting firm out of L.A. with a knack for witty prose.
Oct
27
Posted by Kim Stearns.
CopyLove is an ongoing series meant to highlight, praise, and showcase brilliant copywriting.
Oct
26
Posted by Kim Stearns.
CopyLove is an ongoing series meant to highlight, praise, and showcase brilliant copywriting.
